Fulfillment basically refers to the process of storing one or more products in a certain place and then managing the delivery to the end customer after purchase. It is a fundamental part of the logistics of a company, both for the latter to optimize time and costs and for the buyer to receive the product on the correct date and in perfect condition.
For the same reason, to integrate an eCommerce fulfillment solution into a business, we must first answer some questions: how can your company’s eCommerce finances be optimized? In what way is this item hurting your time, making you stop aside other edges that require your attention?
Let’s review below how to go about integrating a fulfillment solution for your online store, and thus achieve the best results for your time and your profits.
The first thing is to organize your inventory and check stock, and then proceed to examine which products are most purchased in your online store. This is essential to order your future orders.
Once the inventory is identified, you must proceed to store the products in predetermined locations. It is important to consider some important points that could intervene in costs, in order to anticipate contingencies:
- What size are the products in your online store? When they are small it is easier to implement a fulfillment solution for eCommerce, although for large and heavy objects you can get some specialized storage and dispatch alternatives.
- What areas do you want to dispatch? To a city, a whole region, all of Chile? Some logistics services have strategic storage sites to ship to cities and communes throughout the country.
In that sense, integrating a fulfillment solution for your eCommerce begins by outsourcing the logistics. Therefore, the first thing you should do is deliver to the company the products you choose to store, for example, the best sellers, although the idea is to cover a large amount of inventory to avoid transport.
The company will allow you to manage shipments, quote online, and track products, in addition to offering you detailed information on warehouse stock. Storage gives you greater flexibility. As for prices, these will be fixed by the volume of items to save, and variable in relation to the number of sales and movements of your inventory.
Packaging and dispatch
It is another fundamental process in fulfillment. The external company will give you the option to pack your products according to your preferences so that they arrive in perfect condition.
To optimize costs, the prices of the different dispatch alternatives are compared. For example, in Chile logistics will connect with the most convenient shipping services, according to the best times and coverage – such as Correos de Chile, Chilexpress, and Starken-, managing any information to and from the courier company.
In addition, you should not forget that a correctly integrated fulfillment solution for eCommerce will be able to work with the different electronic commerce platforms, allowing the external company to connect immediately with the orders. So you can forget about the storage and delivery processes of the products.
Remember that outsourcing the logistics of your business can help increase its reach to a more scalable level, in addition to avoiding having to invest in WMS costs and new processes: you simply let your logistics partner do it for you. Thus, you can give yourself the time you need to dedicate yourself completely to marketing your company, to customers, to study their needs, and to improve the shopping experience.
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