Despite the hype, print is not dead. In fact, consumers enjoy printed brochures and pamphlets. They often use them to make buying decisions.
A study of the hospitality industry by Bentley University revealed that 85% of visitors learned about a new attraction through a brochure. More than half altered plans or bought tickets from information found in a brochure.
Pamphlets and brochures are powerful marketing tools across all industries. Designing a pamphlet or brochure doesn’t have to be hard or time-consuming, either.
Are you ready to learn more about how to design a pamphlet? Check out these design tips that will help you market your business.
What’s the Message?
You have to answer two questions before designing a pamphlet. Who will read your pamphlet? What do you want to tell them?
The common mistake that people make is that they try to include too much information in the brochure. It ends up being a wall of text.
Have one big message that you want to convey. Then use a few supporting points. That simplifies your pamphlet design.
Don’t rush to put your sales pamphlet together. Sketch out some initial ideas before you dive in. You can take your time and research other pamphlets.
Note what you like and dislike about them. Incorporate the elements that you do like and put them in your sketches.
As you sketch, try to make the text as concise as possible. Use bold headlines and bullet points. People will only spend a few seconds on your pamphlet, so you need to get your message across quickly.
Use a Design Template
A design template is a key to good pamphlet design. It allows you to focus on the message and make a pamphlet quickly.
You can use a free pamphlet template to start with. Just make sure that you use a pamphlet template that includes the folds.
Keep Your Brand Elements Consistent
When designers use a template, they stick with that initial design and don’t customize it. They forget about the important elements of the brand, such as colors and typefaces.
If you forget to include your brand elements, people will get confused. They won’t quickly associate your pamphlet design with your business. They’ll end up confused and they’ll ignore the pamphlet altogether.
Think About How Your Pamphlet Is Displayed
Will your pamphlet or brochure get displayed on a rack alongside others? Think about how people come across your pamphlet so you can make a good impression.
If your pamphlet is in a rack where the upper-third is visible, you have to create a powerful headline to grab attention. The headline should take up that upper-third area.
Designing a Pamphlet for a Great Impression
Consumers still rely on pamphlets and brochures to make buying decisions. That’s why when you’re designing a pamphlet, you have to take a number of things into consideration.
These design tips will make marketing your business a lot more effective. For more helpful insights, check out the other tech tips on the blog today!
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