In this computer age, the need for every business to have a highly intuitive website cannot be overemphasized. With a website, a business can reach a wide range of existing and prospective customers regardless of their location. Every business needs a website to showcase their products and services and also help communicate their industry insights with their clients scattered all over the world.
However, where the problem lies is that most business owners are not sure of whether to use a web hosting service or not. Truth be told; there are so many benefits of using a website hosting service, especially if you want your website to reach different categories of your clients and also attract prospective customers to patronize your goods or services. At its core, a website hosting is a specific service offered by website hosting companies. These companies help to host your website files so that they are accessible to your website visitors from every part of the world.
So, in this article, we will like to walk you through the top 5 benefits of web hosting, and also explain to you why you should include web hosting in your website so that your website can start to gain traction and attract the right customer for your business.
#1. Improved Site Performance
Website performance is one of the key factors that will make your website to be a force to reckon with in your target niche market. If your market product or services has great value, but your website lacks performance, the chances are that your customers that are willing to do business with you will not be able to see your products or services because your website will not be able to highlight the important features of your product or services for them to see. Not only that, the performance of your website can also affect your search engine ranking.
For instance, if your website performance is very low, there’s no two ways about it, your ranking on Google and other big search engines will be very poor. So if you want your website to rank very high on search engines, your best bet is to integrate website hosting into your website before launching any of your content to become live for your audience review. In essence, do not just hire and IT support company to help you increase your website performance index, instead integrate website hosting like https://bespoke.tech, so they can help you to boost your website performance and your ranking on search engines will equally increase alongside with it.
#2. Outstanding Technical Support
If you are offering products or services using your website to reach your existing customer and prospective customers, then you will understand the very essence of promptly responding to customers’ complaints. Different research has shown that businesses that promptly respond to customers’ complaints have a high turnover at the end of the financial year compared to those businesses that take a lot of time to respond to customers’ complaints.
Imagine your company is in the process of launching a big and attractive product or service that will attract the attention of your audience and your website suddenly goes offline. What do you think will be the outcome of that product launch? The truth is every moment your website is offline, you are actually losing a lot of money because you don’t know the exact time a high paying client might want to contact or reach out to your customer service team to make an inquiry for a big deal.
This is exactly where you need a website hosting provider. A website hosting provider has a team of competent and knowledgeable technical staff that will help you handle all the technical stuff. They will ensure that your website does not go offline at any point in time. And when it eventually goes offline, the team will respond promptly to ensure that your website is back online so that your business will not experience any downtime.
#3. Domain-Associated Email Address
Another possible reason to consider using a website hosting service is that a great website hosting provider will help you generate a domain related email address so that your business will look very professional in the eyes of your customers. For instance, if you have a website that sells t-shirt and baby clothings, a website hosting provider will help you customise an email that will use your domain name so that when you send out newsletters or personalized message to a client the client will see your brand as a highly professional brand and would love to do business with your brand.
When you use a quality website hosting service provider, they will not only train your employees to also learn how to create customised email using your branded websites, your employees will also know how to create customized logo and graphics so that they will be attractive to your customers.
#4. Improved Website Security
The talk about website security has gained serious attention in the digital age. With the ease at which everybody now uses the internet to conduct business, cyber criminals and scammers are now on the rise to hack or access business databases in order to scam business owners of their hard-earned money. When your website is highly secure, your employees, customers as well as other stakeholders will even be happy to associate with you. They can freely drop their personal details without being afraid of the details licking to scammers or hackers.
#5. High Reliability and Uptime
Website uptime can be defined as the ability for a website to remain online even when there are different technical issues trying to put the website down. Using a reliable website host provider will ensure that your website enjoys high reliability and uptime.
Aside from helping you to create a website that will rank very high on search engines, web hosting comes with a lot of benefits. We believe that with this article you have learned the different benefits of allowing a web host provider to help you manage your website. As you navigate through the services of a web host, you can feel free to switch packages or upgrade your hosting plan at any time.
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