According to recent research, up to seventy percent of all small companies don’t have an effective local SEO strategy in place. If you were to include both strong local SEO and detailed local SEO optimization in your business plan, you’d stand a good chance at gaining a competitive advantage when it comes to seeking new customers and appearing highly in local search. Google is one of the many search engines that recognize the benefits of having both precise local citations and accurate local SEO. So it’s definitely worth the investment to take the time to learn more about this important aspect of your business’s online marketing strategy. Follow Graeme Winchester to know more about SEO.
The first step you’ll need to take on your journey to local SEO success is to optimize your website content. You must write and publish web pages and blog posts that are keyword-rich but also informative and relevant to your business’s location. Any SEO Agency worth their salt will be able to provide you with guidance around top of the funnel content opportunities that exist for content creation. As part of your local SEO optimization strategy, you’ll also want to optimize your business name, contact information, website URL, and business image. You should also optimize your content for local citations and Google maps. All of these efforts should be complemented with an internal linking structure.
What are some of the best ways to build inbound links from other trustworthy websites? Inbound links come from relevant and popular websites that share your particular business’s keywords. For example, if you owned a local pizzeria, you could seek out and insert links to pizzeria review sites, pizza review sites, and other local blogs that offer relevant and helpful information about the pizzeria. Your inbound links from these authoritative websites will help drive targeted traffic to your web property, which will, in turn, increase your overall local SEO optimization.
Another way to build inbound links from trusted local domains is through the submission of your site to Google’s local SEO program. Google Places is Google’s customized local business listing service. Through Google Places, businesses can submit their website information including a business description, physical address, and Google map location. Business owners can also include keyphrases relevant to their local market as well as images and additional detailed information. Because Google Places competes heavily with the major search engines like Yahoo!, it is essential that all submissions are closely checked by Google to ensure high quality and relevance before Google will consider the submission as approved.
Aside, from Google Places, another local search engine optimization (SEO) tool you may utilize is Open cite, which is an online citation generator. The open site allows you to generate citations from credible online resources such as blogs, articles, press releases, web pages, and product descriptions. Google, like other search engines, counts the number of sources providing citations when determining the page ranking of a web page. Therefore, by including your business name in your citations, your site will have an increased chance of being listed in Google, Yahoo!, and Bing’s dominant local search results.
There are two types of Google citations: business name citations and site name citations. Google uses the URL of the web page in question as to the context for the citation. Google thus classifies these two types of citations as being similar. The difference between the two is that business name citations appear first in Google search results while site name citations appear following the URL. Google uses the page rank and web pages content quality indicators to determine which type of citation is more relevant for the given search query.
If you want to include your business name or phone number in Google, Yahoo, and Bing search results, then you have to submit your data to third-party data aggregators. These data aggregators provide you with rich and deep knowledge about the specific topics and terms related to your niche. You may use the data aggregators for free, but if you want to monetize your knowledge then you may have to pay some fees. Data aggregators also serve as a great way to get your website listed in Google and other major search engines for free.
Finally, it is important to remember that Google works on the basis of domain authority. Google looks at the number of inbound links pointing at your site. However, it is also important that you build up both organic and external link popularity. The more you build the domain authority of your site, the better your rankings will be. This is why you need to work hard on link building, even if you have to spend money on it. Once you have done all the aforementioned Local SEO factors, you are sure to achieve high rankings for your website.
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