How to optimize the SEO of a video so that it is positioned on YouTube. Today we take another step. We are going to see how to get our videos to position themselves in Google, that is, to appear as an organic search result.
These types of results have a better CTR than others as they better capture the attention of users and provide organic views, comments, and subscribers or you can even buy YouTube comments.
To the task of optimizing the SEO of your online store or your website, the YouTube videos are now added. Let’s see how to get it.
Not all the people who end up viewing your video have found it by doing a specific search on YouTube.
Many times, the user finds your video content thanks to the recommended videos section found in the right column of the platform.
The YouTube column of suggested videos consists of:
- Videos related to the search were carried out.
- Other relevant videos of the channel.
- Relevant videos from channels other users have subscribed to when viewing the same video that the user is watching.
- Videos that other users viewed after viewing the video being watched.
But how to make your video appear in the column of your audience? let’s see!
SEO FOR YOUTUBE VIDEOS: TRICKS TO POSITION ON GOOGLE
Google always reserves a few positions for videos in the search results on the first page, although they are not always busy. So, if we do a good job of SEO positioning, we will be able to appear in the top positions on Google, as well as on YouTube.
1. CREATE ATTRACTIVE CONTENT.
YouTube interprets that when many users are interested and consume content, it is because it is relevant to them. Therefore, it rewards those who get users to stay on their page longer.
That said, your mission will be to create video content that hooks the viewer. The more clicks, views, and interactions you get on your videos, the more likely your videos will be shown to other YouTube users.
Put your efforts into producing creative, different pieces that stand out from such ordinality.
2. ENCOURAGES USER PARTICIPATION.
It is important that viewers interact with the video, either with a “like” or by leaving comments. You can encourage participation by opening a debate in the description of your video and spending time responding to comments.
3. CUSTOMIZE YOUR THUMBNAILS.
Love enters through the eyes!
Don’t limit yourself to choosing one of the suggested thumbnails. Upload attractive and striking images, and, above all, related to your video.
Remember that one of the parameters for YouTube to recommend our videos is to have a high click rate, and for this, it is very important that the user is motivated to click on your video to obtain more information.
4. OPTIMIZE THE TITLES.
YouTube will place your channel in a specific category based on your title and content.
Your titles should contain keywords, be eye-catching, and relate to your video content.
5. OPTIMIZE THE METADATA VIDEO.
With descriptions of more than 3 sentences and no more than 12 labels. It is important that both the description and the tags are thought around the main keyword.
6. ATTRACT TRAFFIC FROM OTHER SOURCES.
YouTube understands that the more videos we upload, the more we encourage the arrival of users to its page.
Do not be shy, and keep your audience informed of when you are going to upload new videos to your YouTube channel, through other social networks. In this way, you create expectations and direct more audience to your YouTube videos.
7. MEASURE YOUR PERFORMANCE.
The only way you have to know if you are on the right track to meet your goals and keep improving is by measuring your results.
If you want to know how much traffic is coming to your channel through YouTube suggestions, follow these simple steps:
- Login to your account
- Click on your avatar and select YouTube Studio
- In the left sidebar, select “Analytics”.
- Select the video you want to analyze
- Select “Traffic source”, and the period of time that interests you.
- And finally, select “Suggested Videos” to look at all traffic sources.
If you do not get any visualization of the suggested videos, you will have to redesign your strategy and try making changes to the thumbnails, titles, or descriptions.
If you still don’t have any positive results, then you should start to question whether the content you are offering is really relevant to your audience.
Being in the suggested videos column is not an easy task, however, if you create relevant and creative content, design attractive thumbnails, and encourage user participation, you have a high probability that YouTube will recommend your videos.
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