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Differences Between Mobile SEO vs Desktop SEO

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SEO on a site comes with a variety of challenges. The ranking of your site is dependent on how it is performing on both the desktop and mobile. However, the fun fact is, the SEO for the mobile and the SEO for desktop is different in a variety of ways. Hence it is a popular debate amongst the SEO experts whether the difference between the SEO of mobile and desktop is significant or not. The best SEO practices are applicable for mobile search. However, there are some nuances that optimizers should be aware of. SEO Agency Melbourne can help you optimize the SEO of your site based on the differences between mobile and desktop SEO. Here are the differences between the mobile SEO and desktop SEO:

●       Search Engine Page Rankings:

The SEO for desktop always comes with an emphasis on it for the SERPs to reach towards the top of the ranking. However, for mobile, the significance of the SERPs is even greater. The limitation that the mobile-specific platforms come with is, the screen only allows for the only five results when it actually shows ten. People who are searching with mobile devices will more likely scroll down only the first page for the results and more to the other pages if the time permits.

●       Site architecture:

Usually, the guidelines regarding usability differ from the mobile users as opposed to the one who is using a PC or laptop for their search. A website must be able to meet the expectation of a user and needs of them with the fast page loading features along with the mobile-friendly layouts. For mobile SEO, it is important to focus more on smart navigation, large call-to-action buttons, easy-to-read contents, and minimal images with properly positioned links. On the other hand, for the desktop, it is similarly important to focus on the speed of the page opening.

●       On-page optimization:

For the SEO of your websites, the on-page optimization like descriptions, URLs/file naming, title tags, alt tags, and other metadata needs to be much intuitive for the mobile SEO. Since mobile users do not like to wait a lot, they are more likely going to bounce off the site than on a desktop in case the user intent fails to match with the offerings of the site. Thus, for mobile SEO, sometimes less is more. Thus focusing on the metadata and keeping the content short and crisp helps much for the mobile-friendly SEO.

●       Call to Action:

The Call to Action is always very much important on desktop sites. However, when it comes to mobile sites, they become the bigger priority. People who use mobile devices are very often in transit. Thus they need to have large visuals to be put into action and to improve your site’s conversion rate. For mobile sites, big buttons always do better than text. Hence the click-to-action system is always a necessary option for mobile users.

●       SEO copywriting:

Since the mobile devices are portable ones, users may be in transit and surely going to have a short span for paying any kind of serious attention. Mobile users will be scanning through your content even faster than desktop ones. Thus it is better to use bullet points and titles along with short and concise paragraphs. At the same time, internal linking is also very much important for mobile SEO rather than desktop SEO.  Thus it is important to keep the copy much focused and impactful with better content, along with the strategic positioning of the call-to-action buttons.

Conclusion:

Since space is limited on mobile devices, thus it is important to pay more attention to optimize the SEO for your mobile rather than the desktop. At the same time, it is also important for the contents to be similarly optimized for the desktop so that both the users can find it valuable enough.

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